This is where our production team brings together the location and the cast. Where you begin to visualize how everything up to this point is leading the video production to your goals. Finally, we select the camera lenses, and lighting is necessary for every position and every shot. So during this process, we scout the locations needed and prepare the blocking which firms up the movement of any actors. Filming is one of the most expensive portions of any production, and this preparation will save our clients money. We create storyboards for video production because they save time when we reach the filming stage. Then it’s time to create a storyboard and shot list. Pretending you are King Friday XIII in his glorious castle. This is where you have to take the Trolley to the Neighborhood of Make-Believe.
Visual is what is shown on the screen and audio is what we hear. Typically the instructions or “script” falls into two categories: visual and audio. Scripting for video production is a text-based description of what will happen in your video. Scriptwriting is where the story is developed and is essential if you want your video to achieve its goals. So you have flung all the concepts to the window to see what sticks. Without goals, the creative has no backbone, and without the creative, your message won’t be successful. You have to uncover a unique balance between the goals and creative ideas. Absolutely, no spitballing opinions out here. It’s an opportunity to flex creative muscles. Video ConceptingĬoncepting for video production is like brainstorming on steroids. However, getting to know who you are, what your brand’s voice is, and how you are different gives us another perspective. Finding out your brand’s unique selling points is required. It is easier to take a look at the outside of your building when you aren’t on the inside. We enjoy taking a deep dive into your company and competition. And each one requires its specific strategy. Goals are divided into three categories: time, money, and relationships. Because a social media video on Facebook is developed differently than a commercial for cable television. Complimentary Consultation = Comfort & Confidence GoalsĪ clear goal is crucial to the success of your video. Don’t blindly go into any production without a sense of comfort and confidence with your team. Our office, your office … coffee shop … just let us know.
Sit down directly with the producer and director … no account rep, or salesman. Pre-Production Complimentary Video ConsultationĮvery video starts here.
#VIDEO PRODUCTION PROCESS DOWNLOAD#
Download an interactive infographic of our video production process. If video seems scary now, after working with us, you’ll be crushing it. We’d like to take a moment to walk you through our video production process. Yes? Then it’s time to invest in video production. Are you ready to strategically use video to transform you, your business and your life? Take a moment to imagine if there was one video that you could create which would drive new customers into your business … all day … every day … would you do it? We work with business owners, agencies, and marketing professionals who are ready for real change.
“Don’t tell, show.” Our Golden Reel-Rule. No longer do you have to tell people your message, you can show it. Because of this, you can see why companies are utilizing this trend more often. 2019? Yep, that’s next year!Īs a consumer Video is easily remembered, shared and directly informs purchase decisions. According to by 2019, 80% of online content will be video. And if you ask any marketing agency, they will tell you that video is ushering in a new era in marketing. Overall creating any of these videos will require similar steps. The options are endless as your imagination. But video production could be a short film, a full-length movie, business marketing video, television commercial, social media videos and even music videos. We do divide our processes into the three parts: pre-production, production, and post-production. This question of “What is Video Production?” is something we answer often and Wikipedia’s answer is close but not perfect. There are three stages of video production: pre-production, production, and post-production.” It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. According to Wikipedia “Video production is the process of producing video content.
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